How to repurpose your blog content

How to repurpose your blog content

It can be difficult to continually come up with new content for your social media feeds, but if you maintain a blog you’re already ahead of the game.

In addition to showing off your expertise, your blog can also provide plenty of content for you to mine from. It’s easy to repurpose your blog into engaging content and it doesn’t take too long, either. Here are some easy ideas:

Use quotes or key points. Copy each of your key points or quotes as use them as the lead in to your content, then paste the link to your blog below it. You’ll have an engaging piece of copy, the featured picture from your blog, and then direct traffic to it. You can use different quotes or different points from each post to keep your content fresh. You can even download different pictures to use with the links.

Reuse statistics in a creative way. Statistics also work as lead-ins to your blog content. For example, if you are writing a blog about the necessity of regular oil changes, you can use the information gathered as a point of entry.

Ask questions that your blog posts answer. If you’re writing a blog post to answer a specific question, you can use that question to direct people to your blog and, through your blog, to your business’ web site. A blog about free photo editing apps, for example, would be a good link to use after a question like: Looking for free photo editors? Or, Do your photos need help?

Use numbers. If your blog contains numbered lists or subheads for your key points, simply use them to attract your potential customers’ attention. A blog about five ways to attract new customers would have at least five different leads: #1: Be relevant. Ideally, your key points will be interesting enough for your customers to want to read the rest of the content.

Use different content for different formats. Your businesses Facebook page will have a different message than your twitter feed. Even with the additional characters—most twitter users can now use 280 characters for their messages, not 140—your Twitter messages should be much shorter. Generally a few words, maybe a key point, along with a link to your site. With Facebook, you can use longer messages, although you shouldn’t rely on text. Use a sentence or two, nothing more.

Those are some of our ideas. What are yours? Let us know in the comments!

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